Aviva celebrate 12 year sponsorship of athletics. 27 July 2011

Definitive clients Louise Hazel and Daniel Lucker will feature in a new national TV advert for Aviva to be launched today, Wednesday 27th July, to celebrate Aviva’s 12 year athletics sponsorship of British athletics.

Aviva proudly support the Aviva Great Britain and Northern Ireland team, making it easier for the nation’s best athletes to focus on performing their best at major events, both at home and abroad. Aviva’s grassroots schemes are also creating a long-term legacy for the sport, unearthing and nurturing more champions along the way.

The 40 second ad shows the blood, sweat and tears all athletes go through in their intensive 24/7 preparation for the competition of a lifetime. Each athlete’s journey is depicted by a yellow track - representing Aviva’s support both past and present - on their path to glory. The voiceover describes how Aviva has been paving the way for British athletes for the past decade, giving the best of British every chance to be the best in the world.

The TV advert, which will premiere following the ITV Evening News and run for one month, will showcase the best of British athletics talent during peak ad breaks.

Look out for it on ITV, Channel 4, Channel 5, and view behind the scenes footage here: http://www.youtube.com/user/avivaathletics