Sponsorship will take Jade all the way through to Rio 2016.  15 May 2013

Cashino Gaming, the adult gaming centre company has today announced the sponsorship of London 2012 Olympic gold medallist, Jade Jones. 

At the beginning of 2013, Cashino Gaming appointed Catch Sport Ltd to find an athlete to support on the Road to Rio.  The two organisations worked together to develop a brief and then Catch Sport Ltd set about finding a number of athletes to for Cashino to choose from.  Once the decision to support Jade was made Catch Sport Ltd drafted the contracts and liaised with Jones’s management company Definitive Sports Management.

Phil Gibbs, Marketing Manager at Cashino Gaming, said, “We are very happy to be working with Jade Jones.  Having an Olympic gold medalist on our team is very exciting and has created a real buzz around the company.  Her performance last year was inspirational and we look forward to helping her and watching her progress on the Road to Rio.”  Speaking about how the deal was put together he added, “We chose to work with Catch Sport at an early stage.  After our initial conversations they assisted us in putting together a brief to find the right athlete to fit our business and then find that athlete.  They went on to assist us in our negotiations with Jade’s agent and provided a contract that gave us all the assurance that there would be no conflicts in the future.  I would recommend their services to anyone looking to find an athlete to sponsor or make an appearance.”

Speaking about the support that Cashino Gaming are providing, Jones added,  ‘I am very much looking forward to working with Cashino Gaming over the next few years, their support will go a very long way in helping me to achieve my goal of winning in Rio 2016.’

The sponsorship deal will run through to after the Olympic Games in 2016 and the additional financial support will allow Jones to maximise her chances of qualifying and defending her Olympic title.

Speaking on behalf of Definitive Sports Management, Jamie Baulch said, ‘It has been a pleasure working with Catch Sport, they are very professional outfit which bridge the gap between sport and business and makes the process a whole lot easier.  We look forward to working with Jade and Cashino to maximise the partnership for both parties.”

Catch Sport’s MD, Karim Bashir, was delighted about his company bringing the athlete and sponsor together saying, “It always very rewarding to match an athlete and a sponsor.  It was extremely pleasing that Cashino Gaming were inspired to sponsor an athlete having witnessed the “feel-good-factor” of last summer’s London Games.  If we can continue to contribute in a small way to helping athletes and sponsors on their journey to the next Games then I will be very happy.”